BOFFO Taking Pop-Up Stores to Next Level

Who really goes shopping for just the clothes anymore? In today's world, a retailer must work harder than ever to convince consumers to log off their computer browsers and foray into the world of touch, sound and sight. Unfortunately for retailers, consumers want more than the simple ability to try clothing items on - they want to be entertained. Many have gone on about the current trend of retail-"tainment" but few have actually ventured far enough out of the box to make a profound impact on the physical shopping environment.

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