Build-A-Bear Grand Opening in St. Louis

Oei Design has an established collaborative design relationship of 16 years with Build-A-Bear Workshops. From the beginnings of designing their first prototype retail environment - to their latest major store overhaul of incorporating technology. We have witnessed Build-A-Bear evolve from their signature bear building process to incorporating digital interactive displays and features in order to target the youth who grew up with iPhones and tablets.

Here's an inside look at the West County Center's Build-A-Bear grand opening in St. Louis, MO:

CEO of Build-A-Bear Workshop, Maxine Clark, at the red ribbon cutting ceremony.

Store front view of West County Center's Build-A-Bear Workshop.

Incorporating digital displays for a high-tech sensory bear building experience.

Store interior view of the latest Build-A-Bear's interactive features: an upgraded "bath tub," where the stuffed bear gets a digital bath and bath toys make virtual ripples. Kids can also browse a database of animal noises to be built into their V.I.B. (Very Important Bear).