Maxine Clark, CEO of Build-A-Bear Workshop states, "There were many supporting partners that have contributed to a highly innovative brand experience." She continues by stating, "We worked with companies and individuals who are leaders in their industries, many with which we have had long term relationships."
Among the supporting partners, Clark names such leaders as: Scottsdale-based Oei Design, Chicago's Adrienne Weiss Corporation, and St. Louis-based architects and construction Epoch Design Group and Studio Productions.
Click on the following link to read Business Wire's article which discusses Build-A-Bear's story, their release of their newly retail entertainment design, and some of the cool new features you can expect to see in the next 6 new stores of the only global company that offers an interactive make-your-own stuffed animal retail entertainment experience:
http://money.msn.com/business-news/article.aspx?date=20120927&feed=BW&id=15607908#scptid
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